Programme supported by NorthlandInc
Person drawing on glass wall with post-it notes


The Pick:2017 is a business ideas challenge for the local, everyday people of Northland.

We’re not asking you to invent the next Facebook or Xero, we just want to know what simple business ideas you have.

Any idea could take out this comp, but are you up to the challenge? It’s for everyone!

Submit your business idea in snap shot form; tell us why you and your business idea are unique and throughout the steps in this competition we could help you tick the business plan boxes and launch your very own business.

All entries are treated confidentially; we won’t steal your idea -but if you’re successful you’ll be shouting it to the world.

Planning session; drawing on whiteboard and participants on bean bags


Northland is full of great ideas.

The sole purpose of The Pick:2017 is to increase the number of business in Northland and to promote what a great place Northland is to be entrepreneurial. We want more people challenging their 9-5 norm and doing what they are passionate about.

Northlands Economic Development Agency, Northland Inc and Northlands newest business and events hub, The Orchard have tools and resources available to springboard dedicated, local entrepreneurs from concept to application.

Hmm, so there was this one brainwave you had that one time?

Hold onto that thought. Here’s how it works...


Your idea will fit into 1 of 5 categories:

Tractor icon Rural
Apple icon Health & Well-being
Knife & fork icon Food & Beverage
Aeroplane icon Tourism
Lightbulb icon General

And you yourself will fit into 1 of 3 sections:

Person icon Youth (under 25)
Person icon Māori
Person icon Open



Stage one Launches


Submit your idea ‘snapshot’ online before 17 July 2017.


20 top idea finalists announced.


Stage two Launches


Finalists attend an idea to business case workshop.


Showcase and stage 2 judging.


Winners announced.

Person giving presentation, whiteboard


Stage 1 – 20 winners

  • Mentorship to develop idea to concept phase, develop business plan
  • Orchard hot desking time
  • Professional skills package to help you bring it to life

Stage 2 – 4 winners – must be prepared to move forward

  • Mentorship to develop idea to concept phase, develop business plan
  • Orchard hot desking time
  • Professional skills package to help you bring it to life

Judging Criteria

Judging Idea/phase 1 weighting Concept/phase 2 weighting
Clarity of idea 45% 5%
Uniqueness 10% 5%
Feasibility 10% 10%
Marketability 0% 20%
Fit 25% 15%
Viability 10% 35%
100% 100%

Entry Requirements

  • Youth to be between ages of 15-25
  • Individuals or teams, existing business ok
  • Entry via entry online form – possibly video entry
I'm ready to enter I need some inspiration
Person working on laptop


Resources for people to learn more about starting up a business:

NorthlandNZ Start-up Resource Hub The Pick 2017 Poster
People having a business conversation


Please use the contact form for queries or support. Or email us at